Privacy Policy

Last updated: 09/10/2026

Who We Are

This Privacy Policy explains how Love My Pharma collects, uses, protects, and processes the personal data of website users www.lovemypharma.com.

Data Controller: Farmácia da Penha, Lda.

Legal Representative: Maria Edite Campina Caliço

NIPC/Commercial registration number: 505741350

VAT No.: PT505741350

Competent Registry: Land/Commercial Registry Office of Faro, Portugal

Address: Estrada da Penha n.º 52, 8005-135 Faro, Portugal

Email: apoio@lovemypharma.com

Our Commitment

Love My Pharma undertakes to process its customers' personal data transparently and securely and in compliance with the General Data Protection Regulation (GDPR) and other applicable legislation.

What Data We Collect

Depending on the user's interaction with the website, the following data may be collected:

Identification Data

  • Name
  • Date of birth (where applicable)
  • Tax identification number (when requested)

Contact Data

  • Email address
  • Telephone number
  • Billing address
  • Delivery address

Purchase Data

  • Order history
  • Products purchased
  • Information relating to payments and refunds

Technical Data

  • IP address
  • Device type
  • Operating system
  • Browser used
  • Website browsing and interaction data

Conversation and Customer Support Data

Messages sent through the chat, information provided during conversations, and contextual data used to respond to customer requests.

Purposes of Processing

Personal data may be used for:

  • Order processing and delivery;
  • Payment and invoicing management;
  • Customer support and after-sales assistance;
  • Management of returns and refunds;
  • Compliance with legal and tax obligations;
  • Fraud prevention and enhanced security;
  • Sending communications relating to orders;
  • Sending promotional campaigns and newsletters, where consent has been given;
  • Provision of customer support through chat with artificial intelligence assistance, including the generation of responses and improvement of the quality of the Shopify Inbox agent.

Legal Basis for Processing

Personal data are processed on the basis of one or more of the following legal bases:

  • Performance of a contract;
  • Compliance with legal obligations;
  • Love My Pharma's legitimate interest;
  • Consent of the data subject, where applicable.

Data Sharing with Third Parties

To ensure the operation of the online store, data may be shared with entities that provide services on behalf of Love My Pharma, namely:

  • E-commerce platforms;
  • Payment service providers;
  • Carriers and logistics operators;
  • Customer support tools;
  • Technology and hosting service providers;
  • Email marketing platforms;
  • Website statistical analysis and performance tools.

These entities may only process the data for the contractually defined purposes and in accordance with applicable legislation.

Shopify and Associated Services

The Love My Pharma online store is hosted on the Shopify platform.

Some data may be processed by Shopify and its associated services for the purposes of order processing, fraud prevention, security, performance analysis and improving the shopping experience.

For more information, we recommend consulting Shopify's Privacy Policy.

Customer Service with Artificial Intelligence Assistance (Shopify Inbox)

Love my Pharma uses the Shopify platform to provide, in its online store, a chat service with artificial intelligence assistance (Shopify Inbox agent), intended to answer users' questions and provide support relating to products, orders and store policies.

When the user interacts with this service, Shopify processes personal data associated with the interaction, including messages and other information communicated during the conversation and, when available and relevant, data relating to the user's preferences, customer account or purchase history.

This data processing is intended to generate responses to questions asked by users and to improve, over time, the quality and performance of the Shopify Inbox agent.

Conversations may, when necessary, be forwarded to the Love my Pharma customer support team, which may consult the interaction history to continue providing assistance.

The service identifies itself to the user as a chat with artificial intelligence assistance.

We recommend that users do not share health information, diagnoses, clinical data, or other sensitive personal data through this chat. For matters requiring individualized pharmaceutical advice, direct contact with our team should be used.

The processing of personal data related to this service is subject to applicable data protection legislation, in particular the General Data Protection Regulation (GDPR). Users may exercise their rights through the contact details indicated in this Privacy Policy.

Data Retention

Personal data will be retained only for the period necessary to fulfill the purposes for which it was collected or to comply with applicable legal obligations.

Retention periods may vary depending on the nature of the data and the applicable legal obligations.

Data Subjects' Rights

Under applicable legislation, users may exercise the following rights:

  • Right of access;
  • Right to rectification;
  • Right to erasure;
  • Right to restriction of processing;
  • Right to object;
  • Right to data portability;
  • Right to withdraw consent at any time.

Exercise of Rights

To exercise any of your rights or clarify questions relating to the processing of your personal data, you may contact us via:

Email: apoio@lovemypharma.com

Love My Pharma will respond to requests within the legally prescribed time limits.

Data Security

Love My Pharma adopts appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, or alteration.

However, no transmission of data over the internet can be considered completely secure.

Cookies and Similar Technologies

The website uses cookies and similar technologies to ensure its operation, improve the browsing experience, analyze website performance, and present relevant content.

Detailed information can be found in the Cookie Policy.

Changes to the Privacy Policy

Love My Pharma may update this Privacy Policy whenever necessary.

Any relevant changes will be published on this page, together with the corresponding update date.